Volkswagen’s Park Assist iAd

Volkswagen and Brazilian agency Almap BBDO have created an iAd to showcase the new Tiguan’s Park Assist II “self-parking” feature. Running within Auto Esporte Magazine’s iPad app, the unit allows users to experience the car’s hands-free parking feature by using their fingers to place target spots on the screen. While Apple’s mobile advertising service has been much criticized lately, this new execution is a great example of its capabilities.


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