In order to increase awareness about their flight services to Sweden and throughout Asia, Air China and Swedish agency Rodolfo have come up with a smart campaign that utilizes Facebook’s “check-in” feature. The airline selected a number of popular Asian restaurants in Stockholm where people were encouraged to sit in to “experience Asia” and give their seal of approval by “checking in”. The check-ins were aggregated on Air China’s Facebook page, where users could look up the most popular restaurants on a leader board. Each week, the user with the most check-ins was awarded two complimentary tickets to Asia. The campaign got tremendous results, reaching over a million people.