Chevrolet have found a great way to recycle their billboards in Canada. Rather than just taking down and trash their outdoor ads, the automaker decided to use the vinyl from the posters along with recycled seat belts and bicycle inner tubes to create trendy messenger bags and latptop sleeves. The initiative comes after Chevrolet put up dozens of outdoor ads for the launch of the new Cruze model in 2010 and is part of their ‘Driving Our World Forward’ program.
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[...] 04 Recycled Billboard Bags [...]