PlayStation’s “Shoot My Truck” Installation

Agency Deutsch LA has created a really cool social installation called “Shoot My Truck” for the release of the new “Twisted Metal” PlayStation videogame. The Sony brand allowed people to fire a real M249-SAW machine gun via Facebook, in a battle to the death with a truck placed on a set full of explosive laden objects. The event lasted for 2 days and was streamed live on Facebook and YouTube. Thousands of people participated and over 100,000 bullets were shot before the truck completely blew to smithereens.


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