- According to web traffic analyst Compete, #Google+ had 20 million unique visitors in December, half as many as Twitter (Source).
- Following a six-month strategic review, #PepsiCo announced they will invest an additional $500 million to $600 million on advertising this year and focus on a dozen core brands (Source).
- Although Ad Age and Bloomberg reported that Google were looking to open their first standalone retail #store in Dublin, a Google spokesperson denied the rumor (Source).
- According to a recent study by eMarketer, online #adspending will surpass print for the first time this year, still far behind TV (Source).
- The Branded Content and Entertainment Lions #award will debut at this year’s Cannes Lions International Festival of Creativity (Source).
- 46% of all U.S. mobile consumers own a #smartphone, according to a new study from Nielsen. The number is on the rise, with 3 in 5 now choosing a smartphone over a feature phone. The Android OS continues to dominate but Apple is closing in (Source).
- According to Forbes, online brand #adspending may top direct-response in 2012 (Source).
- Up to a third of this year’s SuperBowl commercials will be #shazam-able (Source).
- Google is rolling out a number of improvements for “Search”, to make it more #social (Source):
- Digital advertising is expected to account for one fifth of the global #adspending in 2012 (Source).
- Eastman Kodak is going to file for Chapter 11 #bankruptcy protection (Source).
- Traffic was up 55% on #googleplus in December. The user base is expected to grow from an estimated 62 million currently to more than 400 million by the end of the year (Source).
