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Tag Archives: eMarketer

Mar 06 2012

#hashtagnews #48

- According to eMarketer, #Facebook‘s growth in the U.S. will drop for the first time to the single digits this year while Twitter’s size will double by 2014 (Source).

- Conservative activist group One Million Moms publicly opposed a new TV spot from Liquid Plumr for being too sexy. Ironically, it made it go #viral and it reached one million views (Source).

- According to AllThingsD, new #Yahoo CEO Scott Thompson is preparing a massive restructuring of the company that may include the layoffs of thousands (Source).

Tagged AllThingsD, conservative, eMarketer, facebook, growth, layoffs, Liquid Plumr, One Million Moms, restructuring, Scott Thompson, sexy, slowing, TVC, Twitter, viral, Yahoo

Jan 20 2012

#hashtagnews

#hashtagnews #16

- According to a recent study by eMarketer, online #adspending will surpass print for the first time this year, still far behind TV (Source).

- The Branded Content and Entertainment Lions #award will debut at this year’s Cannes Lions International Festival of Creativity (Source).

- 46% of all U.S. mobile consumers own a #smartphone, according to a new study from Nielsen. The number is on the rise, with 3 in 5 now choosing a smartphone over a feature phone. The Android OS continues to dominate but Apple is closing in (Source).

Tagged ad spending, Android, award, Branded Content and Entertainment, Cannes, eMarketer, iPhone, Lions, Nielsen, online, print, smartphone, TV, US mobile market

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