Tagged with iPhone …

Apr 26 2012
#hashtagnews

#hashtagnews #83

- #Facebook is partnering with Microsoft, McAfee, TrendMicro, Sophos, and Symantec to “incorporate [their] malicious URL databases” and offer more security to its users (Source).

- Google launched a “Share” button for #Google+ that allows web operators to encourage visitors to share content with their Circles (as opposed to “+1″, which indicates endorsement) (Source).

- #LinkedIn launched its long-awaited iPad app yesterday, along with revamped versions of its iPhone and Android apps. Redesigned from the ground up, the tablet version looks nothing like the LinkedIn website and is more akin to a social news aggregator (Source).
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Apr 25 2012
#hashtagnews

#hashtagnews #82

- #Apple announced yesterday it sold 35.1 million iPhones and 11.8 million iPads in Q2 (Source).

- After months of speculation, #Google‘s cloud sharing service Google Drive finally launched yesterday. The service gives new users 5 GB of free storage and replaces Google Docs (Source).

- Business Insider reports that after a slowed growth in March, #Pinterest is now losing users. Monthly active users are down from 11.3 million on March 1 to 8.3 million today (Source).

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Mar 19 2012
Digital Advertising

Parrot’s Remote-Controlled Banner Ads

It’s not often that brands innovate with banner ads, mostly because it can be challenging to create an online experience that’s valuable enough and not too disruptive for the user. Recently, WMF created some really cool interactive banners that tied in to its product benefits. This time, in order to promote Parrot’s AR drone, a quadricopter you can control with your iPad or iPhone, Tokyo-based agency Beacon created what I believe is the world’s first remote-controlled banner ad. By scanning a QR code with their smartphone on websites that featured the banners, users could control a virtual drone with their phone, much like they would do with the actual product. I personally think this is a really cool campaign, even though it could have been executed differently and more efficiently (I’m not a huge fan of QR codes in general, and this execution is no exception).

(Source)

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Feb 29 2012
#hashtagnews

#hashtagnews #44

- #Facebook is rolling out “Timeline” for brand pages. Brands have till March 30 to activate the new format but it looks like some were able to access the new features early and already did (i.e. Ben & Jerry’s, Coca-Cola, Coldplay, Manchester United, Old Spice, Starbucks…) (Source).

- According to The Wall Street Journal, new data from comScore indicates that users spent on average 3 minutes per month on #Google+ between September and January (Source).

- #Twitter announced that its Promoted Tweets and Promoted Accounts ad products are coming to its mobile apps on iPhone and Android. For the time being, the ads will not show on the iPad or third-party clients (i.e. Tweetbot and Twitterific) (Source).

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Feb 13 2012
Augmented Reality, Valentine's Day

Starbucks’ “Cup Magic” AR Mobile App

Starbucks are leveraging their augmented reality “Cup Magic” mobile app again for Valentine’s Day, after they first launched an AR activation this past holiday season. The app allows iPhone and Android users to display an animation of heart-shaped flower petals flying off their heart-adorned cups and to send a video of the scene to their beloved via email or Facebook.

Starbucks’ continuous commitment to mobile has proved very successful: a mobile payment app launched early last year has already been used in over 26 million transactions and other initiatives such as the use of QR codes on in-store items may have contributed to a recent increase of 16% in sales and 10% in profits.

(Source)

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Feb 10 2012
#hashtagnews

#hashtagnews #31

- According to Reuters, the U.S. Department of Justice will approve #Google‘s $12.5 billion acquisition Motorola Mobility (Source)

- Simply Measured reports that #H&M is now the most-followed brand on Google+ with close to 500,000 “circlers”, followed by Samsung USA, Pepsi, Starbucks and Burberry (Source).

- According to a survey by TechNet, the “app economy” has created about 466,000 #jobs in the United States since the launch of the first iPhone in 2007 (Source).

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Jan 26 2012
Augmented Reality

Net-A-Porter’s AR Shopping Windows

Net-A-Porter are rolling out augmented reality shopping windows at their stores all around the world. The retailer had launched interactive shop windows in New York and London for Fashion’s Night Out last year but the concept is now coming to stores in more cities, including Paris, Munich and Sydney, on the occasion of the launch of “Karl by Karl Lagerfeld”, a clothing line available exclusively at Net-a-Porter. Using a dedicated app available for the iPhone and the iPad, customers can activate an augmented reality experience that allows them to visualize 360 degree product models, video catwalk showcases, product information… and to shop directly within the app.

(Source)

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Jan 26 2012
#hashtagnews

#hashtagnews #20

- #google have updated and unified their privacy policies in one document, in order to treat people as single users across all services (Source).

- AT&T sold 9.4 million #smartphones in their last quarter, with the iPhone contributing to 7.6 million of the activations, that is 81% of all smartphones sold by the carrier in Q4 (Source).

- #twitter have announced that languages read right to left would be coming to the Twitter Translation Center this spring, beginning with Arabic, Farsi, Hebrew and Urdu (Source).

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Jan 25 2012
#hashtagnews

#hashtagnews #19

- #apple announced that they have sold 37 million iPhones, 15.4 million iPads and 5.2 million Macs in Q1, reporting revenues of $46.3 billion. If you count iPads as PCs, that makes Apple the world’s number one PC maker (Source).

- According to a report from Chinese market research firm iResearch, #china‘s online advertising revenue exceeded this of print for the first time in 2011 (Source).

- #facebook have announced that the new “Timeline” interface and features will be rolled out to all users “over the next few weeks”. Users will still have seven days to preview what’s on their timeline before it’s activated though (Source).

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Jan 20 2012
#hashtagnews

#hashtagnews #16

- According to a recent study by eMarketer, online #adspending will surpass print for the first time this year, still far behind TV (Source).

- The Branded Content and Entertainment Lions #award will debut at this year’s Cannes Lions International Festival of Creativity (Source).

- 46% of all U.S. mobile consumers own a #smartphone, according to a new study from Nielsen. The number is on the rise, with 3 in 5 now choosing a smartphone over a feature phone. The Android OS continues to dominate but Apple is closing in (Source).

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