- According to a recent study by eMarketer, online #adspending will surpass print for the first time this year, still far behind TV (Source).
- The Branded Content and Entertainment Lions #award will debut at this year’s Cannes Lions International Festival of Creativity (Source).
- 46% of all U.S. mobile consumers own a #smartphone, according to a new study from Nielsen. The number is on the rise, with 3 in 5 now choosing a smartphone over a feature phone. The Android OS continues to dominate but Apple is closing in (Source).
