Tag Archives: pop-up theater

Intel’s “Pop-Up Theater” Campaign

In order to demonstrate the ultra-thin design & responsiveness of its new Ultrabook, Intel created a fun guerrilla advertising campaign in which a choreographed team of 60 individuals holding a netbook created a human digital billboard that made surprise appearances on the streets of Los Angeles, transforming everyday locations into “pop-up theaters”. These flash-mob style stunts allowed Intel to prove that despite being ultra-portable, its notebook is also a full-featured, powerful laptop.

(Source)

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