Tag Archives: YouTube

#hashtagnews #80

- YouTube has announced that Google #AdWords for Video is now leaving beta, having launched initially last September. Google will be offering $75 in free advertising for 500,000-plus businesses and charge based on 100% completion rates (Source).

- Google has appointed former MySpace and Ning director Cristian Cussen as its head of marketing for #Google+ in Europe, Africa and the Middle East, BrandRepublic reports (Source).

- Joy C. Noel, a Trinidadian employee of #Interpublic Group, has filed suit against the company for race discrimination and is seeking $50 million in damages. Complaints include a hostile work environment and promotions denied because of race (Source).

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#hashtagnews #74

- French designer Philippe Starck said in an interview with France Info that he has been working with #Apple on a “revolutionary” new product that will be unveiled in the next 8 months (Source).

#Facebook has started to slowly roll out a coupon program called Facebook Offers to the general public. The feature makes it easy to receive and redeem discounts from brands, businesses, and organizations, including from your mobile phone (Source).

- The #YouTube Partner Program, previously open only to producers of very popular content, is now available to all content creators from the 20 countries where the program is available (Source).

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Cartier’s “Odyssey” Brand Film

French jeweler Cartier premiered an epic 3 minute and a half long brand film called “L’Odyssée” (“The Odyssey”) at the Metropolitan Museum of Art in New York last week. Created by Publicis Groupe’s agency Marcel and directed by Bruno Aveillan (the same filmmaker that created Louis Vuitton’s award-winning “Life Is A Journey” film, which I mentioned in a post last week), the film will run across YouTube and cinema, following a multi-million euro media buy on French TV channel TF1 last night. [EDIT] Adweek reports Cartier also aired the entire cut on NBC, ABC, and CBS in prime time. At this time, it is unclear whether or not the brand will run a recut.

(Source)

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#hashtagnews #43

- #Facebook announced a series of efforts to simplify the development of mobile web applications. In particular, Faceboook partnered with major tech corporations and carriers to work towards mobile browser standardization and allow streamlined operator billing (Source).

- #Skype recorded 34 million users online concurrently at peak yesterday (Source).

- #YouTube announced new customization features for its automatic captioning service, allowing you to change the font, size and color of the text, but also to convert existing captions (Source).

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The Artistifier

With the Oscars ceremony coming up tonight, and French silent, black and white, Hollywood-style movie The Artist hotly tipped for best picture, UK creatives Jon Plackett (BETC London) and Jon Burkhart (Urgent Genius) have teamed up to work on a side project called “The Artistifier”, a website that lets you “artistify” any YouTube video into a silent, black and white clip in the style of Michel Hazanavicius’ movie, complete with spaces for you to add your own speech captions. Social media sharing functions on the website allow you to share your creation via Facebook and Twitter.

(Source)

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Sh*t Ad Agencies People Say

“Sh*t People Say” videos are hugely popular now and some of them are actually hilarious. Here’s a selection of three that anyone that’s ever worked at an ad agency will enjoy:

Sh*t Ad Agencies Say

Sh*t Project Managers Say

Sh*t Creative Directors Say

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Heineken’s “Serenade” Facebook App

Heineken and Wieden + Kennedy Amsterdam have created a Facebook app called “The Serenade” that launched today, ahead of Valentine’s Day. Building on the two brilliant TV spots the brand aired last year, the app lets users ask each other out on dates via a humorous, personalized serenade sung by Paul “Kiss” Kissaun, the same Bollywood-style artist and band that appeared in the spots. The lyrics of the song are based on questions users are asked about their dates before they can watch the video. Once they’ve shared the video on their date’s wall, users wait to see if they receive a “Yes” or “No” video reply. The app is available in 20 languages, with a total of 640 different variations of the serenade.

But Heineken didn’t stop there: on February 9th, the brand will host an eight-hour YouTube event, “Serenade Live,” during which selected daters will get the chance to write and perform serenades live online, with an audience tuning in to watch their reaction and interact with them via Twitter, Facebook and YouTube.

It’s interesting that, unlike most beer brands, Heineken has successfully avoided using sophomoric humor in their communications, by targeting a more “upscale” audience and communicating around product attributes such as freshness.

(Source)

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#hashtagnews #21

- Google have opened #google+ to users aged 13-17, adding a series of security enhancements specifically designed to help secure teens’ online privacy (Source).

- The Advertising Standards Authority (ASA) has launched an investigation into #snickers‘ Twitter campaign with model Katie Price and footballer Rio Ferdinand, following confusion surrounding the commercial nature of the activity (Source).

- Google  are rolling out design updates for #youtube‘s Browse page, Video Editor and Video Manager, in order to align with the site’s recent overhaul (Source).

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#hashtagnews #17

- BlackBerry maker #RIM Co-CEOs Jim Balsillie and Mike Lazaridis have stepped down of the company on Sunday and will be replaced by former COO Thorsten Heins (Source).

- 19% of adults in the U.S. own a #tablet and 29% own either a tablet or an ereader, according to a recent study from Pew Internet. The numbers almost doubled over the holiday season (Source).

- Google has announced that #youtube is now streaming 4 billion videos every day, a 25% increase in the past eight months. However, the average YouTube user only spends 15 minutes a day watching videos, when the average American spends 4 to 5 hours a day watching TV (Source).

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